LOS ANGELES, Nov. 28 (Xinhua) -- Disney's animated film "Encanto" led ticket sales at the North American box office with an estimated 40.3-million-U.S.-dollar debut over the 5-day Thanksgiving weekend beginning Wednesday, according to studio figures collected by measurement firm Comscore.
Although "Encanto" has snared the biggest opening of the COVID-19 pandemic era for an animated title, the musical fantasy film's opening tally is still considerably lower than other Disney tentpoles released for Thanksgiving before the pandemic.
Thanksgiving holiday is traditionally one of the biggest box office blocks of the year in North America. Disney's "Frozen 2" took in a record-setting 123 million dollars over the Thanksgiving holiday Wednesday-Sunday frame in 2019. "Ralph Breaks the Internet" debuted with a five-day total of 84.5 million dollars in 2018.
"Encanto" is the 60th animated feature produced by Walt Disney Animation Studios. Directed by Byron Howard, Jared Bush and Charise Castro Smith, the film tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house, in a vibrant town, in a wondrous, charmed place called an Encanto.
Internationally, the film brought in 29.3 million dollars in 47 territories this weekend for a global cume of 69.6 million dollars.
The film received generally positive reviews from North American moviegoers and critics, holding an "A" rating from moviegoers on CinemaScore and 92 percent certified fresh rating on review aggregator Rotten Tomatoes to date.